Friday, December 6, 2013

January YouTube Partner Monetization Changes May Equal DOOM For Us!

I recently received a very upsetting e-mail from my YouTube partner network RPM Networks. If you read the message in this e-mail, it will be very clear why this change may mean the demise of a lot of channels on YouTube who are under a network. Take in particular the text colored red.

Hello, Makers! YouTube is in the process of rolling out some updates to the partnership program. Since you’re part of the RPM Network family, we want to make sure you’re equipped to go full-speed on day one! We’ve prepared a summary of upcoming changes, plus a list of instructions on how to thrive in the updated ecosystem. Lastly, we’ll give you a sneak peek into how we’ll help you grow through the end of 2013. Let’s get right to it:  

BASICS 
First, your channel is still a member of RPM Network. This means that you will continue to receive the full spectrum of benefits associated with Maker’s partner program. This includes access to Maker Max, one-on-one channel development, and your dedicated support team.  

EARNINGS 
Beginning in early January, newly-uploaded videos will occasionally go through a process called monetization review. This review is performed by YouTube, and will determine if your content is in compliance with YouTube’s current terms of use and copyright standards. Once your content has been submitted, the approval process usually takes between a few hours to a few days. This system will be based on trust-algorithm, so the more often you’re approved, the less often you will be reviewed. We’ve included a how-to at the end of this email, which includes our suggested practices. Simply follow the guide, and you should not see any interruption in your earnings. We’re also extremely happy to hear that YouTube is making earnings transparency mandatory across all networks. As the first network to offer this information to all of its creators, we’ll continue to provide access to both your YouTube estimated earnings and income earned through participation in other Maker initiatives.  

LET’S TALK 
Your Contract with Maker: YouTube is introducing a module which lets you send us feedback regarding the status of your partnership. Some people are calling this the "unpartner button”. Maker does not use this feature for communication about its contracts and this button is not a legal notice. If you have questions about your contractual relationship with us, please continue to contact us as you usually do.  

COPYRIGHT 
As always, it’s your responsibility to only upload content that you own 100% of the rights to. Do not use footage from other sources including TV, movies, trailers, music videos, etc.  

CONCLUSION 
Being partnered with Maker as an Affiliate channel doesn’t change how we work with you in any way. We will still provide you with support, help increase viewership, and find ways to grow your brand and revenue. We know there can be confusion and sometimes frustration when new features and platform changes roll out, but we’re here to help, answer any questions you might have, and figure out how to make these changes work to your advantage. Things like monetization review are designed to prevent your channel from getting arbitrary content and community strikes; the feedback module is designed to help YouTube channels who are working with unresponsive and non-transparent networks. None of the features are designed to hurt your channel or your content, and Maker is excited to work with all of our partners on each new development as they roll out.  

Guides How-to: Monetization: 
1. Begin the upload process a few days before the scheduled release 
2. Before the upload process is complete, set the video to UNLISTED 
3. You may apply for monetization through your video manager, on a per-upload basis. First, refer to YouTube’s policy on what is and is not monetizable: https://support.google.com/youtube/answer/97527?hl=en&ref_topic=1115890 
If you are confident that your video is eligible for monetization, you may follow the below instructions on how to submit your content for monetization review: https://support.google.com/youtube/answer/94522?hl=en&ref_topic=1115890 
4. Once monetization is approved, release your video on-schedule 
NOTE: Setting a public video back to unlisted or private will cause the video to disappear from subscriber feeds permanently, so be careful!

If you haven't gotten the clue yet, it's the way YouTube will be forcing some sort of manual review on all newly uploaded videos to confirm their eligibility for monetization. Right now the process they use is instant if you're under a network. The exception is when the actual copyright holder comes after your videos—they will place a Content ID claim and/or copyright strike and the videos will not able to earn any money through ads.

Of course, YouTube now wants to push this review to occur on all channels, including channels that are part of a network.  

What appears to be human review of videos likely means 100% more strict policies. We all know that YouTube doesn't really like gameplay videos and especially ones with no commentary. Right now as network partners, we can post gameplay without commentary, have it instantly monetized and it will fly pass the radar no problem, unless the video game company comes after us.

Even for the people who incorporates commentaries in their gameplay videos, YouTube can very likely disable monetization as well, deeming them "not original enough". In fact, it clearly states in their support guide that "Videos simply showing game play for extended periods of time may not be accepted for monetization.". Commentary or not.

In the worst case scenario, YouTube will begin to review all these gameplay videos and punish them with the inability for monetization. That means, absolutely no earnings for the content creator. With no earnings, the content creator will have less of an incentive to create content. Also, a lot of people (including myself) depend on the earnings from our videos to fund the games and capture equipment we showcase on our channel. This may then eventually lead to an utter death and withdrawal from YouTube completely.

This is bad. I don't know what to feel right now, but I will be quite sad if I lose my ability to monetize my videos. I can't say what is going to happen, but regardless of the consequences, I will try my best to continue to upload videos for you guys, so long as they don't get Content ID match and copyright strikes all over. I've been uploading videos without monetization for years until now, after all. However, the amount of videos will be definitely be cut back by a lot.

If YouTube forces us to incorporate commentaries into our gameplay videos for monetization (and not just saying stuff at the beginning and turning off the mic), I think I'll pass. I'm sure you guys don't want me spewing my mouth nonstop on every video. That's just not me and the channel you know.

3 comments:

  1. Hey Wonderpierrot, I'm sad to hear about the news. Hope everything turns out good and stay positive lol. If things do get worse, for some reason, I think you made have a plan B lol.

    ReplyDelete
  2. register at mgcash(.)com. Partnership with this company will give you max revenue from content monetizing

    ReplyDelete
  3. The review is random, especially if you've never had copyright or community guidelines strikes.

    ReplyDelete